Why Research and Development is a Tool for Adapting to Change
If you lack flexibility and you are not willing to adapt to change, your company will experience a slow but sure spiral to non-existence. In the tech world, change or innovation can happen in mere months. However, you should not jump on the bandwagon of everything considered the next best thing. Some market trends are worth your attention and others you should not lose sleep over. If you expect any success for your small business, you must be able to recognize influential market trends and adapt accordingly.
Speed can kill in business. If your business is too slow to adapt to an emerging market trend, it could spell trouble for your business. However, if you attach your very existence on a market trend that ends as fast as it started, this too can hurt your business. You can count on this, if you fail to act or choose to ignore your research on market trends then you will be out of business in few years. Adaption to change or trends is a major reason why major corporations allocate billions to their Research and development budget.
Research and development when done properly will provide your company and advantage of the competition. It will allow a company to take smart risk. Recognizing lasting trends early, it will allow you to create products that will keep you in business. For example, Apple saw a need to create a better tablet than the device that were available or the IPhone which almost everyone has. Their research and development acknowledged what the consumer wanted put them well ahead of their competition. You must always be ready with a product that will grow your business, therefore, research and development will remain important.
Not all trends are created equal; therefore, you must surround yourself with people who understand trends that will last. It is great to observe what is emerging in your industry and look at how it may be sustained at least five years. Quick money in business can be good, but you want longevity or a product that will bring in revenue in for years in the future. You must be flexible and be ready to change. You should look for innovative minds and hire creative individuals to further grow your business. Trust your research, you will find the trends that will guide you to creating best products or services for your consumers.