What ECommerce Features are Needed for Online Business Success
When you have the right idea to fuel your Online Business,you will need ecommerce software. What features are important for good ecommerce software? If you have purchased anything online, it is good idea to think of the experience you had and perhaps go with ecommerce features that were most helpful in making your purchase.
Everyone likes to comparison shop; therefore, a feature that will allow your customers to compare products should motivate you more to look further at having this option. This feature will come in handy when there are many products available for purchase. A product comparison feature can save your customers’ time and help choose products that best meet their needs.
A good picture helps sell a product. Your customers will definitely appreciate a feature that will allow them to see the pictures of products from different angles. This is why you see many ecommerce websites that allow you rotate the product. It is a feature that truly enhances a user’s experience.
How many times have you purchased something based on what someone said about a product? Most customers want to talk about the product they have purchased. More than ever before, people will not make a purchase without reading a review of product. A feature to add review or present a product review will help with trustworthiness of a website. It is good idea for an ecommerce site to have a feature to present customers with previous customers’ reviews or ratings of the product to better inform the potential buyer. Being informed, it makes it easier for a sale to happen.
You must have good search feature. It must be able to search your entire site. Without it, your customer base will find another website to purchase what they need. You should be able to customize your search to ensure you get the best results. The more time customers spent on your site in most cases, it translates to a sale.
A website’s navigation truly drives the user’s experience. Customers should be able to get to their pages with ease. It means seeing a lot of sub-categories that truly keep product information very manageable by the potential customer. Most customers want to be able to get to product pages in the fewest clicks possible. It helps your website with great navigation features.
Tracking and reporting are important features from the owner perspective. You would want to know what is actually is selling well. You would want to understand how your customers are buying the products. By having this feature, it will help the owner better serve their customers. For example, if you know that one demographic like to buy red shoes and usually spend at least 10 minutes searching your site, you may use this information to improve their search experience make sure you keep the red shoes in stock. There are number of reasons why tracking and reporting feature should not be ignored when buying ecommerce software for your website.
When uploading products to your catalog you want the process to be as easy as possible. Therefore, owners want to have features that allow them to easily import product information as well as export items when needed. You want to ensure you are able to update your site when changes are needed and this feature will continue to be an owners’ best friend.
The one page checkout is loved by customers. Many people want the checkout process to be done immediately. It should not take million clicks to purchase a product. If you want to frustrate your customers, you can neglect this feature and have them spend more time than necessary to complete a transaction.
These are just few features you as an owner should consider when purchasing your ecommerce software. You definitely want to look at what is best for your site and how you will use the site. Another good approach to purchase right software, you must think from a user’s prospective and how you want their shopping experience to go when visiting your website. Most users want a speedy process and information or products must be organized. The software must be scalable because it should not cost you an arm and leg to upgrade or add features as your online business grows. Therefore, take your time and get this aspect of your business correct.